It’s wise to have choices about your protection.
Providing expert insurance advice for over 30 years…
Welcome to Sage…
Founded in 2015, Richards Group Insurance was incorporated by Dennis and Christine Richards as a husband-wife team because they knew that we could still offer that “small town” insurance agent customer service while also offering today’s methods of communication and great prices. Their thought was that they could take Dennis’ many, many years in the insurance industry and combine it with Christine’s 15 years of teaching teens and adults and create a customer and community focused agency that truly used consulting with people to find answers to their risk solutions and then provided education on how to maximize their benefits of their policies.
In 2023, Richards Group, Inc decided to change their sales model to expand the amount of insurance companies they could represent.
As a condition of this transition, the initial customers had to be sold back to their initial company; which meant that this was a great time to rebrand the agency and thus, Sage Insurance Group was born!
The connection between Sage and wisdom dates back to the ancient times when the herb Sage was valued for its medicinal properties for wisdom, longevity, and good health. In fact, the word “sage” comes from the Latin word “salvare,” which means “to heal” or “to save.”
Sage has been used for centuries for its protective properties, particularly in indigenous cultures throughout the Americas. Burning sage in a process known as smudging is believed to have a cleansing and purifying effect on the environment and can be used to protect against negative energy, evil spirits, or other unwanted influences.
Sage = Wisdom
Wisdom is something you should hope that your insurance agent has!
We’ve leveled up!
Want to meet someone who has wisdom about your insurance protection?
Meet the agents at Sage Insurance Group!
The next step is simple- just call or text us!
Insure Where you Live
Home, renters, condo, seasonal homes
Insure What you Drive
Vehicles- including classic cars, motorcycles, RV’s
Insure How you Play
Boat, watercraft, snowmobile, ATV,
Insure Extra Liability
Get extra liability coverage
Sage Insurance Group
N27W23960 Paul Road Suite 5
Pewaukee, WI 53072