It’s wise to have choices about your protection.

Providing expert insurance advice for over 30 years…


Welcome to Sage…

Founded in 2015, Richards Group Insurance was incorporated by Dennis and Christine Richards as a husband-wife team because they knew that we could still offer that “small town” insurance agent customer service while also offering today’s methods of communication and great prices.

Dennis’ many years in the insurance industry combined with Christine’s background in education creates a dynamic duo of experience for people who really want to make sure that they understand where their hard earned dollars are going and how to best protect the things they work hard for.


(262) 737-5080

The next step is simple- just call or text us!

[email protected]

Why Sage?

In June, 2023, after 7 years of only being able to sell insurance for one insurance company, Sage Insurance Group (formerly known as Richards Group Insurance), had decided that they wanted to be able to offer a variety of options to people when approached about how to handle insurance in the best way at the lowest cost.






Insure Where you Live

Home, renters, condo, seasonal homes

Insure What you Drive

Vehicles- including classic cars, motorcycles, RV’s



Insure How you Play

Boat, watercraft, snowmobile, ATV,

Insure Extra Liability

Get extra liability coverage



Insure Where you Work

Protection for your home-based business and emerging small businesses with 50 or fewer employees.

My husband and I have been with the Sage Insurance-Richards Group Home and Auto Insurance for almost 5 years! We have our cars, jetskis, and home on our policy! Dennis and Christine are AWESOME! They respond quickly with email, text, or calls. They also have GREAT insurance rates! I ended up getting a new car with only 12 miles on it and my insurance only went up like $12. I had a 2011 so that tells you how GREAT they are. I HIGHLY recommend them!!!

Mary Olson